Leslie Carolina Fonseca ✿⋆˚𝜗𝜚˚

Is a multidisciplinary designer/illustrator and an alum of Parsons School of Design, where she earned a degree in Communications Design. Inspired by pop culture and her Central American heritage, her work focuses on finding ways to connect marginalized voices and communities.

She is currently working as a prepress designer at The Printers Consultant and has previously interned at Apple.

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"Masienda Redesign "

Logo, Brand Identity, PackagingA redesign of the Masienda packaging, focused on elevating its mission statement and honoring the Oaxacan people at the core of its identity. The logo was reimagined to incorporate elements that reflect the culture and traditions of Oaxaca, using warm colors and soft, rounded edges to convey a sense of community and authenticity. The altered typography reflects the brand's connection to its roots while maintaining a modern, approachable feel, bringing the heart of Masienda's mission to the forefront of its visual identity.

My main focus throughout the redesign process was preserving and highlighting the Latino aspects of the brand while enhancing its visual appeal. I used Adobe Photoshop, Adobe Illustrator, and Procreate to develop the various design elements and create the final packaging concept.



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