Masienda RedesignPackaging | Brand Identity | Logo

A redesign of the Masienda packaging, focused on elevating its mission statement and honoring the Oaxacan people at the core of its identity. The logo was reimagined to incorporate elements that reflect the culture and traditions of Oaxaca, using warm colors and soft, rounded edges to convey a sense of community and authenticity. The altered typography reflects the brand’s connection to its roots while maintaining a modern, approachable feel, bringing the heart of Masienda’s mission to the forefront of its visual identity.
LESLIE FONSECA© 02023—2024—fonsecarchive